Who We Are

Jon Cotton - Founder of The Fire Within Inc. a privately held corporation, and Seminar Leader in Personal Power, Growth, Excellence, Communication & Community

Jon Cotton is dedicated to teaching people how to create what truly matters most to them. He helps them go beyond the limits of what they dreamed was possible by providing a dynamic, results-oriented approach.


His intense desire to learn and go beyond the preconceived limits of human potential has led him on a 20 year journey through cutting edge technologies of personal development. Jon is a Firewalk Instructor and has led thousands of people through his Fire Within seminars. He is also a certified practitioner of both NLP (neuro linguistic programming) and prana yoga, and has taught meditation and intuition for over 15 years.

Jon has a private counseling practice, and his company, Total Health Secrets, is the premier source of alternative health and nutrition information and products, specializing in herbal cleansing and detoxification programs.

Jon is known for his ability to inspire people to expand into their own greatness. He assists groups in creating an uncommon atmosphere of safety, trust and intimacy. Through a loving and compassionate presence he shares how to fulfill our deepest human needs, to create unconditional love and community in our lives.



The Fire Within, Inc.
Emeryville, CA • (510) 653-FIRE (3473)